Creatives Respond Against the Environmental Crisis: Sowing the Apple That Fell on Isaac Newton's Head

Back in 2015, creative and campaigner Gustav Metzger initiated one of his last major projects. Famed for pioneering self-destructive creations, Metzger had devoted his career to responding to global challenges from nuclear disarmament to plant-based living. Via a concise video message, he requested support for a global day of action to remember nature.

“I, Gustav Metzger, am asking for your participation in this worldwide call for a day of action to remember nature on November 4th, 2015,” he declared, inviting artists and creatives to oppose the steady eradication of living beings. “Our task is to help the public recall of the abundance and sophistication in nature … and by doing so the arts will venture into realms that are naturally imaginative.”

The Birth of Environmental Reflection

In this way the Nature Remembrance initiative came into being, a day when creatives nationwide developed works to the escalating planetary emergency. Jo Joelson, who supported Metzger in his later life, notes his drive for action. “He had a strong sense of urgency for him at the final chapter,” she says. “I urged him – don’t delay. No need to pause for funding or for anyone to green light this. We should proceed.”

After Ten Years

After ten years, the initiative did not triggered the broad uprising across the arts that Metzger had dreamed of, but supporters think its influence can still be seen in initiatives like artist-led declarations and environmental protests, as well as in how artists approach the eco-friendliness of their work. For this purpose she is relaunching it to commemorate its decade milestone. Included in the 18 lead artists involved this time are A Man Called Adam and prominent artists. All participants have produced imagery, shared messages, and created artworks set to be revealed on November 4, 2025.

Sowing Change

Interviewing Anya Gallaccio, she is on site in a rural area, helping plant apple trees that will create a spiral-shaped orchard. Collaborating with schoolchildren, her project is part creative piece and half educational workshop. According to her, the preparation and sowing sessions have already incorporated learning about mathematics (spacing the gaps in the orchard), biology (exploring the apple’s DNA), and geography (tracing the stories of how various cultivars were introduced to England).

A lot of the apples were chosen because they’ve got amusing labels such as the other unusual varieties. We have one apple that releases crimson liquid

“A lot of the apples were chosen because they’ve got funny names such as the Duck’s Bill,” she explains. “We have one apple that releases red juice. Every one carries histories attached. The ancient variety was imported by the Romans. The Flower of Kent is the apple that dropped off a tree and landed on the physicist’s head.”

She hoped the children to be more actively aware of the environment and the influence we have over it. “In their experience, apples were just things you find in a supermarket, so I was prompting them, next time they were out, to read the label and see their names and their origin. Ideally it reads Kent!”

Artistic Responses Throughout Britain

In London, Youngsook Choi’s Book of Loss will engage visitors searching a major gallery on a journey to find the frozen formations that have been disappeared in modern times. Each glacier will be depicted on the exhibition spaces using ultraviolet markers. When located, a alert will occur and a performance will be held to remember that individual formation.

Elsewhere, up in a northern town, a creative will be putting on a free exhibition about our alienation from the environment, as well as organizing a shared meal, prepared with regional food. Over in Newcastle, a participant is broadcasting her environmental performance, in which community vocalists embark on a mission to use music to heal flora in a local park.

Young Insights

Like Gallaccio, another participant will be engaging schoolchildren – on the actual event she is hoping to decorate an art space in youth creations that document their dreams and worries for the future. “Youthful expressions are impactful because they’re not as restricted as mature perspectives,” she says in her recorded message. “The contributions of youth to the world is something quite unique and hopefully it will stimulate a awareness of obligation from everyone. Kids are unbiased. They have anxieties about what’s next. But this shouldn’t be about anxiety – it should be about hope and making sure that they have a tomorrow.”

Tributes and Thoughts

Another artist’s work also connects with children. With a background in performance, his avian project involves sketching winged creatures and then dressing up as them – and for the initiative he is aiming to address a local symbol. He is also staging a guided walk of the city, stopping at places that have been part of his Pansy Project over the last two decades. The project began when he faced several events of prejudice on a single day. As a reaction, Harfleet decided to plant a pansy at the spot where it happened and document it – the project has since spiralled to incorporate experiences shared by other people across the world. “I place the plants there but they are temporary,” says Harfleet. “Reportedly birds consume them, so they’re a very temporary memorial.”

The artist selected the flower not just for the clear connection – it has long been a slur – but also because its origin is the French verb, penser, to think. “It became associated with a man who is contemplative, and that, of course, is a terrible thing,” he says.

The plan on the event day is to plant pansies at fresh spots and also renew the tributes in places he has marked earlier, all the while discussing with those on the guided walk about the events and his personal experiences. “I’ve recorded quite a few after my previous work,” he says with regret.

Advancing Positively

The artist wishes his work – and

Stephanie Dominguez
Stephanie Dominguez

A tech journalist and digital strategist with over a decade of experience covering AI, cybersecurity, and future tech trends across Europe.